Powerplay Sports Group represents professional athletes with the structure of a family office — contract, capital, brand, and life, managed as one accountable relationship.
Four integrated disciplines. One accountable advisor. The Powerplay model treats representation as a family office — not a transaction.
NFLPA-certified contract advisory and Harvard-trained negotiation — structuring, valuing, and closing deals that protect long-term value.
Two decades of finance and enterprise-risk expertise applied to cash flow, tax posture, and downside protection for every client.
Positioning, NIL and endorsement strategy, and media presence that compound an athlete's value beyond the contract.
College-to-league guidance and post-career planning, managed as a single continuum rather than isolated events.
In the high-stakes economy of professional sports, Richie Bickham occupies rare ground — a former athlete's instinct for the game fused with a banker's discipline for the deal. A native of Kentwood, Louisiana, Bickham built his career inside Fortune 500 risk and finance — Wells Fargo, USAA, Citi, Grant Thornton — before founding Powerplay Sports Group to apply that same rigor to athlete representation.
NFLPA Certified Contract Advisor. Harvard Negotiation Mastery. MBA in Finance. A career built in the boardroom, now in service of the locker room.
I manage the athlete as a whole — on the field and off — with the discipline of a family office.
Whether you're an athlete looking for representation, a family weighing your options, or a brand seeking authentic athlete partnerships — the conversation starts here.
